Integrated marketing is a means of communicating with your customers and prospective customers using several different marketing mediums that carry a consistent look, feel, and message strategy.
Since no two people respond to marketing in the same manner, integrated marketing helps boost the likelihood that your audience will respond. Each medium used enhances the additive effect of integrated marketing, making a more powerful and effective marketing campaign.
Integrated marketing can satisfy many business objectives. For instance:
• Promotional mailers and flyers can help with lead generation
• Posters and banners can increase brand awareness
• Personalized direct mail can help you cross-sell and up-sell to your
Integrated Marketing Service
Popular marketing mediums to integrate into your next marketing campaign include:
• Direct mail campaigns
• Email marketing
• Promotional products
• Corporate identity
• Brochures, Newsletters, Flyers, Handouts
• Signs, banners and posters
• Mobile marketing
• Website design and integration
At Minuteman Press, we help our customers benefit from “best practices” in integrated marketing. Although consistency of message is important in integrated marketing, integrated marketing isn’t just focused on the message it’s focused on the relevancy of the message, which incorporates targeted direct marketing practices.
Our direct marketing and data services including list acquisition, segmentation and profiling, help you learn more about your customers so you can improve your marketing messages to them to achieve higher response, adoption and loyalty.
Why not try something new? Call us today to take advantage of the benefits that integrated marketing provides.